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CASE STUDY

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better

“We trusted Orita based on our early success in email. When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days. Orita unlocked a completely new growth vector for us.”

Chris Wichert
Co- Founder & Co-CEO

“We trusted Orita based on our early success in email. When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days. Orita unlocked a completely new growth vector for us.”

Chris Wichert
Co- Founder & Co-CEO

Net Profit in a Single Campaign

Net Profit in a Single Campaign

$55k+

$55k+

$55k+

Direct Mail ROI

Direct Mail ROI

4.6x

4.6x

4.6x

Days to Reach Campaign Breakeven

Days to Reach Campaign Breakeven

5

5

5

days

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$965k+

Rescued Revenue

$655k+

Incremental Revenue

100x

Revenue per Recipient

+$480k

Annual Incremental Revenue Run Rate

$138k+

Rescued Revenue

3x

Click Rate Increase

80

Avg. Klaviyo Sender Score

$278k+

Rescued Revenue

38k+

Bots Removed

$190k

Rescued Revenue

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©2025 Orita Inc. All Rights Reserved.

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AI Customer Segmentation that delivers profitable growth

Get started

PRODUCTS

DISCOVER

MORE

©2025 Orita Inc. All Rights Reserved.

Terms & Conditions

AI Customer Segmentation that delivers profitable growth

Get started

PRODUCTS

DISCOVER

MORE

©2025 Orita Inc. All Rights Reserved.

Terms & Conditions