The Problem

Psycho Bunny’s email program had delivered impressive growth, but they hit a plateau. With growth in the channel levelling out, they were looking for fresh ways to drive increased revenue without increasing costs. 

The Solution

Orita Grow Audiences gave Psycho Bunny actionable customer audience lists that beat their existing segmentation strategies. With more precise targeting, they quickly  captured clicks and sales that they were missing out on before. When Psycho Bunny plugged Orita into Klaviyo and started using the automatically populated audience lists for weekly sends, they saw impressive results:

The Results 

• $50,351 in Orita attributed Sales (in the first 8 weeks!)

• $108,010 additional opportunities identified by Orita

• 26.5x return on investment

• 3-10x higher click rate 

• 80x improvement on revenue per campaign

The best part? This improvement in performance was all realized fast, in the first 8 weeks of getting set up with Orita.

About Psycho Bunny

Headquartered in Montreal, Psycho Bunny is a premium global clothing brand known for its unparalleled quality, colorful styles and an unforgettable iconic logo featuring a quirky, stylized bunny. Founded in 2004, it initially gained popularity for its premium polo shirts but has since expanded to include a full range of apparel and accessories for men, women, and children. The brand emphasizes a playful and irreverent approach to classic fashion, blending a casual aesthetic with striking designs.

Currently boasting nearly 150 stores worldwide, Psycho Bunny is on an aggressive growth trajectory throughout the world, catering to confident men who use their bold and elevated style to project the best possible version of themselves. Our collections reflect our uniquely audacious take on timeless staples comprising a suite of the most impeccable menswear known to mankind. Hey, we wouldn’t have gone all the way to Peru to source the world’s finest Pima cotton if we didn’t care so deeply. It comes as no surprise that our customers feel the very same way.

In 2024, we set out to create a whole new way to express the brand. Introducing The Bold Standard. The very essence of Psycho Bunny. The pure DNA of the brand itself. Born out of our relentless commitment to consummate quality, striking design, and a thoroughly audacious, adventurous lifestyle. It’s a state of mind, an attitude, an ethos, a mantra, a rallying cry, a veritable religion, plus one thoroughly iconic Bunny logo.

What’s more, after our highly successful first volley into tennis, Psycho Bunny is proud to announce we are now the Official Athletic Apparel Partner of Tennis Canada. As a fervent tennis-loving brand, we will continue to celebrate our passion for premium quality, striking aesthetics, and audacious living throughout the tennis world, steering the sport in a bold new direction. We couldn’t be more proud of our partnership. Call it game, set, and a perfect match.