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Get the timing right with AI Customer Segmentation

Get the timing right with
AI Customer Segmentation

Reach customers when they’re ready to engage, and make (a lot) more from your list.

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Where your list gets tricky, Orita gets to work

Customers with strong, recent signal are easy to read. It's much harder to find signal from people who haven’t engaged in months. That’s where Orita's AI Segmentation gives you an edge.

Orita Score

Highly Engaged

Lena Park

Easy

Recently active

Clicked an email yesterday

3 past purchases

Omar Haddad

Hard

Right risk / reward to probe

No email or site activity since 7 months

Past orders 325 and 688 days ago

Clara Jensen

Hard

Manually suppressed but likely engaged

Visited the site 4 times This year

Added to manually suppressed 21 months ago

Orita Score

Highly Engaged

Lena Park

Easy

Recently active

Clicked an email yesterday

3 past purchases

Omar Haddad

Hard

Right risk / reward to probe

No email or site activity since 7 months

Past orders 325 and 688 days ago

Clara Jensen

Hard

Manually suppressed but likely engaged

Visited the site 4 times This year

Added to manually suppressed 21 months ago

Reach the right customers, at the right time.

In your flows

Orita triggers flows when they're most likely to engage, and keeps testing for better timing.

12x

Revenue

One customer's results in the first 30 days

In your campaigns

Simple segments let you know who should be included in your campaigns, and who should be saved for later.

+26%

Click rate

Average email campaign click rate

In your suppressed list

We find the buyers hiding in your manually suppressed profiles, and bring them back when they’re ready to engage.

$80M

Rescued Revenue™

from Orita customers’ suppressed lists

In your flows

Orita triggers flows when they're most likely to engage, and keeps testing for better timing.

12x

Revenue

One customer's results in the first 30 days

In your campaigns

Simple segments let you know who should be included in your campaigns, and who should be saved for later.

+26%

Click rate

Average email campaign click rate

In your suppressed list

We find the buyers hiding in your manually suppressed profiles, and bring them back when they’re ready to engage.

$80M

Rescued Revenue™

from Orita customers’ suppressed lists

Orita works across:

Orita works across Flows, Email, SMS, Direct mail, and Remarketing Ads.

Within 4 months, Orita customers see, on average

Revenue per SMS

+31%

Email Campaign Revenue

+30%

Email Click Rate

+26%

Choosy customers choose Orita

Choosy customer choose Orita

Choosy customers choose Orita

+30%

Campaign Revenue

“We set the strategy, and used Orita to sharpen our segmentation. Together, we turned better signals into better decisions, and the results followed.”

Zoe Meeran
VP Global eComm & Performance Marketing

$1.02M

Rescued Revenue™

“We’ve partnered with Orita for over a year, and they’ve provided me a ton of leverage. They’ve helped generate $900k in orders from customers whom we had previously cleaned from our lists.”

Bryce Radick
Retention Lead

+10%

Revenue per Campaign

"We're seeing incremental revenue from customers we wouldn't have otherwise tapped. And we’ve done it while also making gains on our click rate- which is more chances for us to convert on-site. The data here tells a great story."

Grace Beinlich
Retention Marketing

+10%

YoY

Customer LTV

"Using Orita's segments, we've refined our approach with customers who really want to hear from us. As a result, we’ve seen our click rate, LTV and other core metrics increase."

Tulsi Patel
SVP, E-commerce & Digital Marketing

100x

Revenue per Recipient

“Orita’s helped us win sales from customers who we had thought were gone.”

AJ Patel
VP of Global Growth, U Beauty

42x

ROI

“Even the first few campaigns with Orita lifted our click rate. It’s really simple for us. All I have to do is add Orita’s segments to my campaigns, and the results just follow!”

Michelle Williams
Email Specialist

12.7X

Winback flow revenue

“We'd already done the work on the content. Before Orita, we had no way to be scientific about when someone entered the flow. We knew this precision was the missing piece. With Orita’s trigger, our winback flow is now dramatically outperforming what we could do before.”

Hannah Fleming
Performance Marketing Director, Carve Designs

+92%

Click Rate

“Overall, there has been a huge added benefit to adding Orita segments. Our revenue is up and the click rate is up. Plus it’s just made my life easier”