Machine Learning ×
Ecommerce since 2021
What's Orita?
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on that journey.
Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on their journey. Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Why the Octopus?
DB's mom is from Madagascar, and in Malagasy, "Orita" means "cephalopod", or, as we think about it, a smart animal with tentacles everywhere!
So, yeah. An octopus.
Why does it have a snorkel? Makes you think, huh?
Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.
Our job is to support brands - and the agencies they partner with - on their journey. Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.
Our Values
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Customer and Partner Obsessed
Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Outcomes, not Inputs
With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Data Is in Our DNA
We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Move Fast. Learn Fast.
If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
Empowered, Fearless, Kind, Committed
Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.
We have a dream team of investors and advisors from the ecommerce, marketing, and data worlds.
OUR INVESTORS
Sugar Capital
Brian, Krista, Lisa, Will
Recursive Ventures
Itamar Novick
Phenomenal Ventures
Helen and Meena
Javelin Venture Partners
Jed, Noah, Alex, Tas
Bee Partners
Michael, Kira, Tim
Studio VC
Joe and Liam
Theory Forge
Ben and Matt
Power of N
Nikki Farb
SuperAngel
Ben Zises
Daphne Carmeli
Target, Deliv, Rainmaker
Tina Henry Bou-Saba
CXT
Tyrone Anderson
ServiceNow, Lightstep
Yaw Aning
Malomo
Maia Bittner
Chime, Rocksbox
Skye Spear
Tern, Signifyd
Elena Verna
Dropbox, Reforge
Ben Kosinski
Kosinski Ventures
Bob Strachan
Metacake
Tetsuro Miyatake
Harizury
Dane Baker
EcoCart
Nima Elyassi Rad
Shippo
Peter Twomey
EcoCart
Stuart Arsenault
Junip
Garrett Smallwood
Wag!
Lucy Zhang
Facebook, Beluga
Oren Charnoff
Fondue, Postscript
TJ Connolly
Tesla
Michael de la Maza
Hult, Agile Coach
Rachel Liaw
Fuse, Kiwi Crate
Gary Coover
Superlayer, Samsung
Adrian Alfieri
Verbatim
David Dustin
ShipInsure, Route
Arjun Aggarwal
Mandrel, Desktop Metal
Pat Nealon
eBay, Fidel API
Marco De Paulis
Loop, Ryder, Privy
John Brady
CalTech
Max Langlois
HYPE10
Amit Nithianandan
Anthony Chen
FreightStack AI, Flexport
Sugar Capital
Brian, Krista, Lisa, Will
Recursive Ventures
Itamar Novick
Phenomenal Ventures
Helen and Meena
Javelin Venture Partners
Jed, Noah, Alex, Tas
Bee Partners
Michael, Kira, Tim
Studio VC
Joe and Liam
Theory Forge
Ben and Matt
Power of N
Nikki Farb
SuperAngel
Ben Zises
Daphne Carmeli
Target, Deliv, Rainmaker
Tina Henry Bou-Saba
CXT
Tyrone Anderson
ServiceNow, Lightstep
Yaw Aning
Malomo
Maia Bittner
Chime, Rocksbox
Skye Spear
Tern, Signifyd
Elena Verna
Dropbox, Reforge
Ben Kosinski
Kosinski Ventures
Bob Strachan
Metacake
Tetsuro Miyatake
Harizury
Dane Baker
EcoCart
Nima Elyassi Rad
Shippo
Peter Twomey
EcoCart
Stuart Arsenault
Junip
Garrett Smallwood
Wag!
Lucy Zhang
Facebook, Beluga
Oren Charnoff
Fondue, Postscript
TJ Connolly
Tesla
Michael de la Maza
Hult, Agile Coach
Rachel Liaw
Fuse, Kiwi Crate
Gary Coover
Superlayer, Samsung
Adrian Alfieri
Verbatim
David Dustin
ShipInsure, Route
Arjun Aggarwal
Mandrel, Desktop Metal
Pat Nealon
eBay, Fidel API
Marco De Paulis
Loop, Ryder, Privy
John Brady
CalTech
Max Langlois
HYPE10
Amit Nithianandan
Anthony Chen
FreightStack AI, Flexport
Sugar Capital
Brian, Krista, Lisa, Will
Recursive Ventures
Itamar Novick
Phenomenal Ventures
Helen and Meena
Javelin Venture Partners
Jed, Noah, Alex, Tas
Bee Partners
Michael, Kira, Tim
Studio VC
Joe and Liam
Power of N
Nikki Farb
Daphne Carmeli
Target, Deliv, Rainmaker
Tina Henry Bou-Saba
CXT
Tyrone Anderson
ServiceNow, Lightstep
Oren Charnoff
Fondue, Postscript
See More
OUR ADVISORS
Manish Sinha
L'Oreal
Manish Sinha
L'Oreal
Manish Sinha
L'Oreal
Manish Sinha
L'Oreal
Hannah Bravo
Loop Returns
Hannah Bravo
Loop Returns
Hannah Bravo
Loop Returns
Nadya Kohl
Experian
Nadya Kohl
Experian
Nadya Kohl
Experian
Curt Hasselschwert
Fairing
Curt Hasselschwert
Fairing
Curt Hasselschwert
Fairing
Kyle Hency
GoodDay, Chubbies
Kyle Hency
GoodDay, Chubbies
Kyle Hency
GoodDay, Chubbies
Matt Bahr
Fairing
Matt Bahr
Fairing
Matt Bahr
Fairing
Adam Miller
Uber, Postmates
Adam Miller
Uber, Postmates
Adam Miller
Uber, Postmates
John Burbank
Nielsen, VIZIO
John Burbank
Nielsen, VIZIO
John Burbank
Nielsen, VIZIO
Payman Nejati
OwnIt, Anycart
Payman Nejati
OwnIt, Anycart
Payman Nejati
OwnIt, Anycart
Adam Paulisick
Skillbuilder, CMU
Adam Paulisick
Skillbuilder, CMU
Adam Paulisick
Skillbuilder, CMU
Bhavin Parikh
Magoosh
Bhavin Parikh
Magoosh
Bhavin Parikh
Magoosh
J.J. List
FlowFi
J.J. List
FlowFi
J.J. List
FlowFi
You seem great. Please join us!
We’re a team of machine-learning experts and commerce fanatics who the hard, mathy that allows our customers to grow profitably
