Products

Get Started

Machine Learning ×
Ecommerce since 2021

What's Orita?

Building a brand is an extremely difficult job. You have to design something people want, manage the complex logistics of producing physical goods and, of course, balance your cash position. And only then does the hard work begin of getting your brand in front of the right people, at the right time, with the right message.

Our job is to support brands - and the agencies they partner with - on that journey.

Orita empowers companies to create the best experience for every customer and prospect by leveraging their proprietary data. We’re a team of machine-learning experts and commerce fanatics who will do the hard, mathy, work in the background, so that you can do the fun work for your fans.

Why the Octopus?

DB's mom is from Madagascar, and in Malagasy, "Orita" means "cephalopod", or, as we think about it, a smart animal with tentacles everywhere!

So, yeah. An octopus.

Why does it have a snorkel? Makes you think, huh?

Meet the team

Explore careers

Daniel Brady, PhD

Co-founder & CEO

Zack Gow

Co-founder & CTO

Aaron Schwartz

Co-founder & President

Kyle Daley

Director of Product

Emily Strickland

Director of Customer Service

Bradley Temple

Director of Engineering

Courtney Kelly

Commercial Director

Megan Blissick

Director of Partnerships

Adrienne Cademenos

Head of Marketing

Brad Carr

Senior CSM

Ougni Chakraborty

ML Engineer, M.S.

Benevolence Normoyle

Senior Software Dev Eng

Ben Semmar

GM of Direct Mail

Rachel Slaby

Full Stack Engineer

Laura Van Dyke

Full Stack Engineer

Will Goldstein

Data Engineer

Diana Zheng

Partner Manager

Natalie Myers

Senior CSM + Operations

Michael Fouchet

Data Analyst, M.Ed.

John Brodish

Design, UX

Our Values

Customer and Partner Obsessed

Our job is to help our customers leverage their proprietary data in order to deliver A+ experiences for their customers. To do that, we often have the wonderful opportunity to partner with agencies or technology providers. For these partners, our mission is to help them leverage data science to make their services and products as performant as possible. We always choose the trust-building path, never oversell our capabilities, and are accountable for our mistakes. When in doubt the bank error is always in the customer’s / partner’s favor.

Outcomes, not Inputs

With big data comes the ability to create amazing value. Or … to do a lot of busy work and create reports and dashboards and not move the needle. Our customers and partners care if they are improving or not. When you prioritize for impact, navel-gazing and talking about what you do becomes moot; driving positive outcomes on business critical work is all that matters. We break problems down into components and rigorously try to drive results towards the most crucial “jobs to be done”, not something high falutin that doesn’t move the needle.

Data Is in Our DNA

We solve hard problems, so that our customers and partner agencies have more capacity to accomplish their goals. Orita is building a world-class data science and machine learning team. Prioritizing research and pushing boundaries are key drivers of our success; we expect our team to create innovative data products. At the same time, we know that if our customers and partners don’t understand what those products mean for them, even the biggest breakthroughs in the world just won’t matter.

Move Fast. Learn Fast.

If we’re customer obsessed and outcome oriented and data driven … it won’t matter if we’re slow. Speed wins when you have an ear to what your customers and partners need (or want!). We are a team that finds problems and takes initiative, especially when the decision point is a “two way door”, i.e. one that can be changed. We believe that done is normally better than perfect, in large part because being “done” means that you can learn more and then iterate towards perfection. Email template change? Move fast and test it. Hiring? Maybe take your time. We rely on each other to have good judgment in these decisions. Then, when you learn, level up our organization through documentation and sharing.

Empowered, Fearless, Kind, Committed

Oritans (we’ll workshop this) are empowered, fearless, kind, and committed to our customers, partners, and to each other. At our best, we’re a team, relentlessly focused on accomplishing shared goals. When things go wrong we don’t point fingers, we take joint accountability and sprint to find a fix. We trust each other to execute our respective roles; but we’re there to support when a teammate needs a hand. We value open and honest dissent, and ultimately we disagree-and-commit (like, truly commit) when the decision isn’t ours.