ORITA DIRECT MAIL
Finally, direct mail that’s profitable, scalable, and easy
Finally, direct mail that’s profitable, scalable, and easy
Finally, direct mail that’s profitable, scalable, and easy
Incremental sales, with clear ROI
Your custom segmentation model identifies high-confidence recipients, and gets smarter over time. Matchback and holdout analyses show incremental sales lift.
Start with a test, scale to profitable segments
Our testing approach allows you to start with a smaller investment, and scale once you’ve seen the incremental sales lift and ROI.
Almost zero lift; you approve the creative, we'll handle everything else
We partner with PostPilot or your direct mail platform, manage the sends, and share the analysis. You just approve the creative.
Partner
Partner

Tracksmith sees 6x incremental ROI on direct mail with Orita.
"Orita systematically finds the segments that perform the best and automates them. Their approach is pragmatic, with a laser focus on incremental ROI."

Eric Schneider
Director of Marketing Performance
Return on ad spend
40x
Incremental ROI
6x
Direct mail net profit
$305k+

Tracksmith sees 6x incremental ROI on direct mail with Orita.
"Orita systematically finds the segments that perform the best and automates them. Their approach is pragmatic, with a laser focus on incremental ROI."

Eric Schneider
Director of Marketing Performance
Return on ad spend
40x
Incremental ROI
6x
Direct mail net profit
$305k+

Tracksmith sees 6x incremental ROI on direct mail with Orita.
"Orita systematically finds the segments that perform the best and automates them. Their approach is pragmatic, with a laser focus on incremental ROI."

Eric Schneider
Director of Marketing Performance
Return on ad spend
40x
Incremental ROI
6x
Direct mail net profit
$305k+

Tracksmith sees 6x incremental ROI on direct mail with Orita.
"Orita systematically finds the segments that perform the best and automates them. Their approach is pragmatic, with a laser focus on incremental ROI."

Eric Schneider
Director of Marketing Performance
Return on ad spend
40x
Incremental ROI
6x
Direct mail net profit
$305k+
ORITA DIRECT MAIL
Grow sales with data-driven direct mail
Exceptionally precise targeting
Identify high-confidence mail recipients with a custom segmentation model for your brand and robust testing.
Clear ROI
Matchback and holdout analyses clearly show your sales lift from direct mail. Our testing approach ensures you know your ROI before scaling.
The lowest lift
We partner with Postpilot or your direct mail platform, manage the sends, and share the analysis. You just approve the creative.
Partner

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better
“When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days.”

Chris Wichert
Co- Founder & Co-CEO
Net profit a single campaign
$55k
Direct Mail ROI
4.6X
Direct Mail days in-home to reach campaign break even
5
days

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better
“When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days.”

Chris Wichert
Co- Founder & Co-CEO
Net profit a single campaign
$55k
Direct Mail ROI
4.6X
Direct Mail days in-home to reach campaign break even
5
days

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better
“When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days.”

Chris Wichert
Co- Founder & Co-CEO
Net profit a single campaign
$55k
Direct Mail ROI
4.6X
Direct Mail days in-home to reach campaign break even
5

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better
“When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days.”

Chris Wichert
Co- Founder & Co-CEO
Net profit a single campaign
$55k
Direct Mail ROI
4.6X
Direct Mail days in-home to reach campaign break even
5

Tracksmith sees 6x incremental ROI on direct mail with Orita.
"Orita systematically finds the segments that perform the best and automates them. Their approach is pragmatic, with a laser focus on incremental ROI."

Eric Schneider
Director of Marketing Performance
Return on ad spend
40x
Incremental ROI
6x
Direct mail net profit
$305k+

Tracksmith sees 6x incremental ROI on direct mail with Orita.
"Orita systematically finds the segments that perform the best and automates them. Their approach is pragmatic, with a laser focus on incremental ROI."

Eric Schneider
Director of Marketing Performance
Return on ad spend
40x
Incremental ROI
6x
Direct mail net profit
$305k+

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better
“When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days.”

Chris Wichert
Co- Founder & Co-CEO
Net profit a single campaign
$55k
Direct Mail ROI
4.6X
DM days in home to breakeven
5

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better
“When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days.”

Chris Wichert
Co- Founder & Co-CEO
Net profit a single campaign
$55k
Direct Mail ROI
4.6X
DM days in home to breakeven