Growing Your eCommerce Store: Keep the Main Thing, the Main Thing

As Shopify’s recent move to offload its tangential logistics business clearly shows, sometimes it’s best to stick with what you know.  Investors cheered the move, which offers a lesson to the platform’s retailers: focus = profit. According to Shopify CEO Tobi Lutke, “We are changing the shape of Shopify significantly today to pay unshared attention to our mission.”

It’s easy to get excited about the next big thing. And sometimes, the next big thing really can lead to groundbreaking advancement for your business. But sometimes, the next big thing is a fruitless distraction. In the words of the great Stephen Covey, “The main thing is to keep the main thing the main thing.”

Take the metaverse or buy now, pay later or ChatGPT-4. Maybe one of these cool new things will be a game changer for your business. Or maybe it will be a costly distraction that takes you away from your goals. Only time will tell. 

One thing that’s clear, focusing on what you know and doing the obvious things really well can have a measurable impact on your brands’ growth.

To help DTC retailers grow their Shopify store using the tried and true method of data-informed decisions, we’ve put together a guide that takes it back to basics. Want to change the trajectory of your business? Know your customers and give them what they want. On repeat. 

To join the customer-centric businesses using a better version of their customer data to acquire and retain customers and increase profits, download the full eBook now.