Blog
New Bulk Email Sender Requirements: How you can stay in the primary inbox
How an optimized email list leads to more efficient brand growth
Getting your email list in order will boost click rates and increase your profitability.
BFCM: Spend Less for Better Email Marketing Performance
Optimize your campaigns when it matters
Meta’s Lookalike Audiences: Boost Your Success With Clean Data
Learn how high quality customer data can help you build more effective Meta lookalike audiences.
On Marketing Efficiency, Immediate ROI, and the Hype of AI
A profitable piece of advice. When it comes to cluster analysis and churn prediction, neither will work effectively for your brand if they’re based on poor quality data. More on that here.
Marketing Automation: Why Spend 20% More Than You Need?
Learn how maintaining a clean email list can save you 20% or more on your marketing platform bill.
Growing Your eCommerce Store: Keep the Main Thing, the Main Thing
To help DTC retailers grow their Shopify store using the tried and true method of data-informed decisions, we’ve put together a guide that takes it back to basics. Want to change the trajectory of your business? Know your customers and give them what they want. On repeat.
Everything you need to know about Orita’s new Data Confidence Platform
The first self-service data confidence platform that delivers data integrity, uncovers critical data issues and quantifies the impact on your direct-to-consumer business.
Better together: Orita announces additions to advisory team
Here’s how Orita is working together bring you the future of clean data
Discovering Data Nuances, Part 5: The Customer Experience Team
Data confidence gives your customer experience team an edge, here’s why.
Eight last minute ways to maximize revenue this holiday season
Discovering Data Nuances, Part 4: The Finance Team
Data confidence gets everyone on the same page about spending decisions and growth projections, here’s why.
Discovering Data Nuances, Part 3: The Data Team
Data confidence is a critical component of your data stack, here’s why.
Discovering Data Nuances, Part 2: The Marketing Team
Data confidence leads to more effective marketing campaigns, here’s why.
Discovering Data Nuances, Part 1: The CEO or Founder
Data confidence results in better decisions by CEOs and Founders, here’s why.
How to Grow Your Shopify Store with Clean Customer Data
This quick guide is designed to help DTC-first e-commerce brands grow their Shopify store using clean data. For less than the cost of a MacBook Pro, you customer experience, marketing and operations can all be more effective.
Even a little data can lead to big insights for e-commerce expansion
Sustainable pet brand turns to clean data for confident decision making when expanding large retail presence to DTC e-commerce.
Combat rising prices with more effective spending today
In the face of higher costs, DTC brands can turn to clean data for more effective and efficient spending today.
4 ways to optimize your DTC marketing strategy
How to create more effective marketing campaigns using the first-party data you already have.
How to use your customer data to make your brand attractive to DTC investors
For DTC brands raising capital, strong and validated metrics are more important than ever.