CASE STUDY

Koio used Orita to build a profitable and scalable direct mail program, that keeps getting better

“We trusted Orita based on our early success improving deliverability. When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days. Orita just unlocked a completely new growth vector for Koio, one we’ll keep scaling up.”

Chris Wichert, Co- Founder & Co-CEO

“We trusted Orita based on our early success improving deliverability. When we turned on direct mail with them, we were pleased to see the first campaign pay for itself in 22 days. But we were blown away to see the second campaign break even in just 5 days. Orita just unlocked a completely new growth vector for Koio, one we’ll keep scaling up.”

Chris Wichert, Co- Founder & Co-CEO

Net profit a single campaign

Net profit a single campaign

$55k

$55k

$55k

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Content

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Direct Mail ROI

Direct Mail ROI

4.6X

4.6X

4.6X

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Direct Mail days in-home to reach campaign break even

Direct Mail days in-home to reach campaign break even

5

5

5

days

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AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.

AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.

AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.