CASE STUDY

Tracksmith sees 6x incremental ROI on direct mail with Orita.

“Orita approaches Direct Mail pragmatically with a laser focus on incremental ROI. They deploy what is often a blunt instrument like a scalpel, systematically finding the segments that perform the best and then automating them so you never miss out on the value Direct Mail can create. Add a deeply rooted test & learn mentality (that brings consistent transparency into results) and it’s easy to feel confident that the ROI is going to be there month after month.”

Eric Schneider, Director of Marketing Performance

“Orita approaches Direct Mail pragmatically with a laser focus on incremental ROI. They deploy what is often a blunt instrument like a scalpel, systematically finding the segments that perform the best and then automating them so you never miss out on the value Direct Mail can create. Add a deeply rooted test & learn mentality (that brings consistent transparency into results) and it’s easy to feel confident that the ROI is going to be there month after month.”

Eric Schneider, Director of Marketing Performance

Return on ad spend

Return on ad spend

40x

40x

40x

Incremental ROI

Incremental ROI

6x

6x

6x

Direct mail net profit

Direct mail net profit

$224k

$224k

$224k

in 1 mo

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©2025 Orita Inc. All Rights Reserved.

Grow profitably by messaging the right customers, at the right time.

©2025 Orita Inc. All Rights Reserved.

Grow profitably by messaging the right customers, at the right time.

©2025 Orita Inc. All Rights Reserved.