Building Orita into Atelier Commerce's Shopify Plus GTM Strategy
Deliverability Increase
25
points
Increase in Klaviyo ROAS
209
%
Increased Revenue per Participant
+$1.69
About Atelier Commerce
Atelier Commerce, a leading digital commerce agency, provides a white-glove, bespoke service to their brands. Offering Email & SMS marketing, Paid ads management, design, web development, and more. Atelier cultivates a world-class partner ecosystem to tailor successful solutions that drive continuous growth and performance for their brand portfolio.
The Challenge
Atelier originally looked to Orita to identify the gap between how to identify engaged audiences across brands, as these indicators vary greatly across market verticals. They subsequently found that Orita's ripple effects also improved deliverability, which in turn boosted month-over-month ROAS, and lowered platform costs to the brand. The relationship has quickly blossomed from a pilot project to include bundling Orita's offering to all of their enterprise Klaviyo clientele.
The Results
By building Orita into Atelier Commerce's brand portfolio, Michael was able to leverage the power of Orita's dynamic list optimization across multiple brands, leveraging the time and cost savings to better improve their marketing strategy.
The results were immediately clear. Looking across their brands, he saw some stunning results
+25 point deliverability increase
209% increase in Klaviyo ROAS
+$1.69 increased revenue per recipient
Orita’s platform was able to drive results that mattered most to Atelier Commerce, helping strengthen their brands' campaigns and allowing them to focus on what matters most.
With an accurate picture of the brands’ customer and the customer journey, Michael and his team could build cohesive marketing strategies that they knew would work.
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