Introducing: Engagement Levels!

Introducing: Engagement Levels

Think of it as your very own Naughty and Nice list, but with data. Lots and lots of data. Like, 80+ million data points kind of data. 

We’ve been working behind the scenes to bring you a new feature that not only helps you reach more of your customers, but does so intelligently. Our new Engagement Level segments your entire Klaviyo email list into five shiny new cohorts:

Highly Engaged: These are your ride-or-die fans. They open nearly every email, click nearly every link, and might even have your logo tattooed somewhere (we’re guessing). 

Moderately Engaged:  They like you. They engage regularly but might need a nudge now and then. 

Slightly Engaged: They’re curious but not committed—opening some emails but not always clicking through. With the right message or offer, they might just take the next step.

Rarely Engaged: They're like that friend who only texts when they need something. Minimal engagement, but there's potential!

Not Engaged: These folks are ghosting you harder than last year's holiday fruitcake. It's okay; we've all been there.

Why Should You Care?

Because not all emails (or customers) are created equal. Sending the right message to the right person at the right time isn’t just a cliché—it's the secret sauce to skyrocketing your holiday sales without tanking your email deliverability.  

Here’s How You Can Sleigh Your Holiday Campaigns:

Start with Your Most Engaged Customers: Kick off your BFCM by emailing your Highly Engaged group bright and early. They’re most likely to open, click, and order. Prioritizing this group first not only boosts immediate sales but also signals to email providers that your content is valuable, improving your overall email deliverability. 

Extend to Moderately Engaged Customers: As the day progresses, expand your campaigns to include the Moderately Engaged and Slightly Engaged groups. Their interactions will further strengthen your sender reputation, increasing the likelihood that your emails land in the main inbox rather than the spam folder.

Approach Least Engaged Customers Carefully: For the Rarely Engaged and Not Engaged groups, if you’re going to send to them at all, send to them last. Proceeding in this batched order helps protect your sender reputation. Starting with your most engaged contacts means higher open and click-through rates early on, which can positively influence email providers to deliver your subsequent emails to inboxes. If you were to begin with the Not Engaged group, their likely lack of interaction could signal to email providers that your content isn't engaging, potentially harming deliverability for all your campaigns.

Note: that these aren’t quintiles—you could have 95% of your audience in the top three Levels, and only 5% in the last two. 

But Wait, There’s Myrrh!

Starting the first Monday of November, we’ll update your Engagement Levels daily. That’s right—fresh data every day to keep your campaigns as effective as possible during the busy season.

A Holiday Gift, with a Bow on Top

We know the temptation to go all out is strong. It's the holidays! But remember, over-sending can lead to the dreaded spam folder, higher unsubscribe rates, and a tarnished sender reputation. And nobody wants a lump of coal in their email stocking. The new Engagement Level should empower your strategy and allow you to prioritize who you would like to email so you can keep deliverability high when your list is fully opened. 

Let's Wrap This Up

At Orita, we're on a mission to help you grow profitably by understanding your customers like never before. Our Engagement Level is just one more way we're making that happen.

So go ahead, unwrap this new feature, and make this holiday season the best one yet—for you and your customers.

Stay merry and bright,

Team Orita