Whatever you do, don't list clean!

With the upcoming changes to Klaviyo’s billing, you’re probably thinking about cleaning your list to cut down on active profiles. Between dormant subscribers, outdated contact information, and shifting customer preferences, list cleaning has long been the go-to solution for ensuring better deliverability and engagement. 

But what if we told you you could make a lot (like, a lot) of money from your existing list - while still keeping cost in check?

With Orita, there’s a smarter way—one that eliminates the need for manual list cleaning altogether – and lets you reconnect with those dormant subscribers when they’re ready to engage again. You fought hard to build your fanbase and grow your revenue; don’t shrink your list to save a few bucks and forego great sales opportunities.

Harnessing the power of (three ML engineers we locked in a room) Machine Learning, we’ve developed Dynamic List Optimization, a game-changing solution that empowers brands to reach their target audience effectively using Klaviyo. Here’s how it works, and why it’s revolutionizing email marketing for e-commerce brands.

Is Orita AI? You bet it is! But, like, useful AI. We say Machine Learning because that’s the hard stuff, but, yes, we can be part of your “AI Strategy” thank you very much.

The Problem with Traditional List Cleaning

Manual list cleaning can be time-consuming, costly, and prone to error. More importantly,it often involves making irreversible decisions about who stays on your email list and who gets cut, costing you considerable revenue. List cleaning can inadvertently remove customers who are still valuable to your brand—think of someone who hasn’t purchased in months (or even years!), but is planning to splurge during your next big sale.

Enter Orita.ai’s Dynamic List Optimization

The Orita Platform leverages the power of artificial intelligence to continuously refine your email lists in real time, ensuring that every campaign you send reaches your most relevant and engaged audience. Here’s what makes Orita a must-have for brands using Klaviyo:

1. Real-Time Suppression and Reactivation. Our custom Machine Learning models evaluate your subscribers’ email activity, purchase history, and activity across other interconnected technology to assess engagement in real time. When a profile is showing engagement intent, they’ll receive an email, and when they’re not engaged, they’ll be temporarily paused from receiving messages. This optimizes your overall active profile count and ensures you’re improving your open, click and click-through rates.

2. Seamless Klaviyo Integration. Orita integrates directly with Klaviyo, syncing seamlessly with your existing workflows. There’s no need to learn new tools or export/import data manually. Simply connect Orita.ai to your Klaviyo account, and the magic happens behind the scenes.

3. Proactive Deliverability Safeguards. Poor deliverability can harm your sender reputation and email performance. Orita proactively identifies and suppresses profiles when they’re not engaged, ensuring your deliverability stays strong. Which means you’ll land in the inbox, not in spam

4. Increased ROI. By focusing your campaigns on subscribers who are more likely to convert, you’ll see a direct impact on your ROI. No more wasted email sends or underperforming campaigns—just targeted messaging that drives results.

Real Agencies, Real Brands, Real Results

Want to see Orita in action? Check out some of our Case Studies that showcase how clients have seen success through Orita, or hear from some of the leaders in the ecommerce industry: 

Navigating deliverability in recent years has grown increasingly complex. Long gone are the days when sending out full email blasts was sufficient. Nowadays, we meticulously set up micro exclusions tailored to each email platform to address even the slightest fluctuations. Orita offers a level of intelligence that would be neither cost-effective nor practical to achieve otherwise. In a recent collaboration, a client underwent a complimentary audit, revealing a staggering 8,000 bot/spam accounts in their list. When attempting to identify these accounts using segmentation tools from Klaviyo, only 4,000 were pinpointed. Orita, on the other hand, possesses the capability to extract detailed information from a vast database, empowering us to swiftly make well-informed decisions for our brands. -Maya Juchtman, Sr. Director of Marketing, Roswell Studios

“With Orita in place, we know our segmentation and reach to our clients’ subscribers is on point. For one client during Q4, we were able to adjust audience reach for every campaign, connecting with more subscribers during BFCM month than ever before. The results were outstanding: open rates increased from 42% to 66%, CTR improved from 0.8% to over 1.5%, and their email revenue doubled year-over-year. And with the flexibility of Klaviyo we know we are just paying for the audience that wants to hear from our clients.” – Kat Johnson, Founder, Rise Marketing

Ready to Optimize Your Klaviyo Campaigns?

If you’re ready to move beyond outdated list-cleaning practices and embrace a smarter, AI-powered approach to email marketing, Orita here to help. With real-time adjustments, proactive deliverability safeguards, and a seamless Klaviyo integration, Orita ensures your campaigns are always targeting the right audience at the right time.

Let’s transform your email marketing strategy together. Connect Orita to your Klaviyo account today for a free email audit at app.orita.ai to find the most valuable people in your mailing list.