Staying one step ahead: Expert advice for bulk senders

Gmail and Yahoo are enacting strict sender requirements for bulk senders come June 1, and brands that are unprepared will feel the impact in the form of their emails landing in spam. With the help of our expert partners, Orita has created this guide to help ensure that every email you send will land in your customers’ inbox!

In the ever-evolving landscape of email and retention marketing, getting the right message to your clients is more important than ever. However, in order to protect people’s inboxes, Gmail and Yahoo, two of the most prominent email service providers, are gearing up to roll out significant changes aimed at combating spam from bulk senders. These updates, designed to protect customers from spam, phishing, and junk, are also likely to catch brands in the mix unless proper steps are made to ensure sender deliverability.

Orita’s best-in-class partners have helped to put together a couple of tips to ensure that come June 1, brands are prepared for the upcoming changes.

So…what's happening?

Sammy Tran, Founder and CEO of BMO Media, a leader in the retention marketing space, shares some details surrounding the new state of email:

The new Gmail & Yahoo requirements taking effect on June 1st is going to change the email industry. You might have seen notifications in your ESP about getting a dedicated sending domain, DMARC install, etc. However there is one item on the checklist that we can’t fully control: spam rates.

Five years ago, we were able to batch and blast our list with little to no repercussions. Now, Gmail is going to be hammering down on spam rates. If you ever reach as little as 0.3% spam as a bulk sender (5k+ email volume per day), you’re going to run into deliverability issues and potentially be blocked by Gmail.”

Ok…but why?

Both Gmail and Yahoo have long employed sophisticated algorithms to filter out spam, but as spammers become more sophisticated, so must the defenses. These upcoming changes reflect a proactive approach to maintain the integrity and usability of their email platforms. Both Gmail and Yahoo are approaching this problem with slightly different tactics.

“Every campaign presents an invaluable opportunity to assess and optimize your deliverability. Take a proactive approach by carefully examining your campaign deliverability tab and assessing performance across different email carriers.”

Maya Juchtman
Director of Retention Marketing, Roswell