About The Perfect Jean

Founded in 2019, The Perfect Jean was designed as part of a mission to find a reasonably-priced stretch jean that could be worn all day, every day.

Prioritizing comfort without sacrificing style, The Perfect Jean is designed to be worn everywhere and anywhere that jeans can be worn, providing men with the comfort and style they deserve.

The Problem

TPJ took off in 2020, when comfort was king, and continued their explosive growth in the years to come. Their list size grew quickly, so in order to keep costs in check, TPJ was diligent about who they would reach out to. However, in the face of continuing growth, they needed a strategy to reach out to customers when it mattered most, continuing to grow their list healthily while not over-messaging their customers.

The Solution

Enter Orita. Immediately, Orita identified some cohorts of customers being over-emailed, saving TPJ over $2K/month on their email bill. However, the real value was found through increases in their Open and CTR, while decreasing bounces and unsubscribes.

Results:

In six months with Orita, TPJ saw the fruits of their labor, using Orita to drive down unsubscribes and cut waste, while reaching out to the customers that mattered most, driving:

• $151,587 in reactivated revenue

• 4,830 unsubscribes prevented

• 5,393,312 fewer emails sent

A pretty perfect six months for The Perfect Jean!