CASE STUDY

Birthdate’s deliverability improved 31 points, while bots vanished within 3 months

“Orita is now a critical component to our retention marketing success!”

Chris Kalamchi
Head of Growth, Birthdate

“Orita is now a critical component to our retention marketing success!”

Chris Kalamchi
Head of Growth, Birthdate

Klaviyo Sender Score

Klaviyo Sender Score

91

91

91

+31 points in 3 mo

+31 points in 3 mo

+31 points in 3 mo

Content

Content

Content

Total unique clicks

Total unique clicks

289%

289%

289%

YoY

YoY

YoY

Content

Content

Content

Click rate

Click rate

363%

363%

363%

YoY

Content

Content

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AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.

AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.

AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.