CASE STUDY

Italic sent over 40% fewer emails, and cut their bill by more than 50%

“Through a super easy process that didn’t even require a meeting, orita was able to remove over one-third of the contacts from our email list who hadn’t responded, visited our website or made a purchase in the last year. The platform also rescued more than 6,000 accounts our team had suppressed, but who had come back to visit the website after we stopped sending emails.”

Jeremy Cai
CEO and Founder

“Through a super easy process that didn’t even require a meeting, orita was able to remove over one-third of the contacts from our email list who hadn’t responded, visited our website or made a purchase in the last year. The platform also rescued more than 6,000 accounts our team had suppressed, but who had come back to visit the website after we stopped sending emails.”

Jeremy Cai
CEO and Founder

Klaviyo Sender Score

Klaviyo Sender Score

80

80

80

Content

Content

Content

Fewer emails sent

Fewer emails sent

25.6M

25.6M

25.6M

Content

Content

Content

Click rate improvement

Click rate improvement

+30%

+30%

+30%

Content

Content

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AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.

AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.

AI Customer Segmentation that delivers profitable growth

©2025 Orita Inc. All Rights Reserved.